DK Publishing Donates $95,000 in Books on Behalf of 501st
by TK-2257 on Tue Apr 10, 2012 1:39 pm
New York, NY, April 10, 2012: DK Publishing announced today a $95,000 children’s book donation on behalf of the 501st Legion and Rebel Legion, two all-volunteer organizations of Star Wars™ costume enthusiasts who raise money for children’s charities all over the world. The donation, a record-breaking amount for DK, was made to The Today Show Charitable Foundation, Inc., who dispersed over 7,000 new, full-color reference books to The Pajama Program for distribution to children across the country.
2012 marks the fourth consecutive year DK and the Legions have partnered in spreading a love of reading and Star Wars™. “The 501st and Rebel Legions have attended hundreds of book events for us, from small gatherings at independent bookstores and public libraries to large conferences and tours such as Book Expo America and the forthcoming Attack of the Authors West Coast tour, kicking off in mid-April,” said DK Publicity Manager Mindy Fichter. “I’ve grown to love the Star Wars™ universe throughout my tenure at DK and am so pleased we are part of the Legions’ important mission.”
For more information about DK’s Star Wars™ events program, please visit: